Posted on Sep 12, 2019
Brexit will definitely not cause a champagne drought in Britain after Brexit, according to French producers.
Makers of the sparkling wine say they have been stockpiling large numbers of bottles across the Channel in their biggest export market, and are confident that the British taste for fizz will be unaffected by any Brexit-related disruption.
Political turmoil in the United Kingdom has generated uncertainty over how, when and even whether it will leave the European Union. Its exit date is scheduled for October 31st.
“Champagne is champagne, it’s like the Eiffel Tower,” said Pierre-Emmanuel Taittinger, president of the eponymous champagne house, speaking in a vineyard as the grape harvest kicks off in the region. “The English have loved champagne for 300 years and, Brexit or no Brexit, they will continue to like it, this is something we have no question about.”
Britain is champagne’s largest export market, ahead of the United States, with a share of 17%. It imported a volume equal to 26.8 million bottles of champagne in 2018, down from 27.8 million in 2017, data from the Champagne Houses website showed.
In fact, Champagne as we know it today is very different from the original sweet wine is once was, as the style was refined to suit the English palate.
As well as stockpiling, the major Champagne houses are investing in vineyards in Kent, as a major part of their climate change mitigation strategy.
Kent is on the same latitude as the Champagne region, and it also shares the same chalky soil that is vital for the Chardonnay, Pinot Noir, and Pinot Munier grapes that make the wine.
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