Russia's Avito overtakes Craigslist to become world’s most visited classified ads website

Avito, the leading online classifieds ads platform in Russia, has overtaken U.S.-based Craigslist as the world’s most visited classified ads website.

According to website analytics platform Similarweb, users in November spent an average of around 11 minutes on the platform per visit and viewed almost 12 pages of ads. Pages per visit is a popular engagement metric that is calculated by dividing the total number of website views by the total number of visitors.

Avito emerged as the global leader by total number of publications, with more than 86 million active advertisements currently on the site. It additionally took 14th place in Similarweb’s ranking of global e-commerce and shopping websites, and was named first among Russian online marketplaces.

The Avito mobile app also took first place in Russia across multiple October rankings of domestic shopping apps by the analytical service App Annie. The mobile app was named the leader by number of active users, total number of sessions, time spent by users on the app, as well as total number of downloads since the app’s launch.

“Avito is a unique phenomenon in Russia: it has become a household name, like Google worldwide,” Vladimir Pravdivy, CEO of Avito, told this website.

“Avito has not only become a go-to destination for every Russian, but a key platform for the development of small and medium businesses, as well as larger enterprises,” he said.

“Our focus on delivering value for our customers, as well as our constant innovation, have enabled us to become number one in Russia – and now, in the world. But we’re not stopping there, and we’ll continue to move forward and develop new models to drive our leadership in Russia and globally.”

Avito users also help the environment: the company estimates that in 2020, goods exchanged on the platform saved approximately 18 million tonnes in greenhouse gas emissions, or enough material to create 23 new landfills. Used and new products can be bought on the platform, as well as whole businesses – users can purchase an entire café through the app, for example.

Avito is an integrated service, offering delivery through its Avito Delivery (Dostavka) that enables users to make purchases across all of Russia.

Avito was ranked as the most visited classified ads website in the world in November 2021 by website analytics platform Similarweb.

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