Posted on Dec 24, 2019
On August 29th Dr Andi Fugard, Senior Lecturer in Social Science Research Methods at Birbeck University, tweeted his displeasure over EasyJet cabin crew's use of the words 'Ladies and Gentlemen'. As a result, the airline has issued 'guidance' to cabin crew advising them not to use these apparently offensive words in future, writes Gary Cartwright.
Dr Andi Fugard identifies as trans non-binary and uses the terms ‘Disaster Queer Spinster' and ‘Them Fatale’ on the social media biography - the use of the word 'spinster' would appear to undermine his professed discomfit at gender specific words, of course.
The term 'Social Science Research Methods' suggests a means of institutionalising the insertion of politically correct propaganda into the mainstream by associating it with academic sources. Those familiar with the methods of the Soviet Union, China, Cambodia and North Korea will know exactly what I mean.
EasyJet has deftly side-stepped responsibility for any offence that may be caused by future use of the words, either directly or on behalf of a non-present third-party or social group, having 'provided some guidance' to their cabin crews, rather than banning the words.
This ensures that if there should be another complaint - Dr. Fugard is the only one person to have complained to date - it will be the cabin crew's own fault for ignoring the company's 'guidance'.
EasyJet's action has sparked something of a backlash, with people taking to social media and calling it a ‘terrible’ decision and ‘ridiculous nonsense’. One Twitter user said: ‘Make no mistake, if this is true I will never fly @easyJet again'.
Indeed, some of us actually appreciate being referred to as 'Lady' or 'Gentleman'. It is a term of respect, and a expression of a level of politeness that is increasingly lacking in our modern society. I am, as a 'gentleman', rather offended by all this (assuming, of course, that as a heterosexual male my opinion counts for anything at all with the good Doctor).
Perhaps, like the Twitter user above, I might choose not to fly with EasyJet again.
EasyJet might consider the experience of the Gillette razor company, which in January 2019, in response to pressure from a tiny minority of society that accused the company of promoting 'Toxic Masculinity', changed its highly successful advertising slogan 'The Best a Man Can Get' to 'The Best Men Can Be'.
The resulting backlash, which included a boycott by customers, has lost the company a massive £5.24 billion to date, according to their own reports.
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