Prince William launches Earthshot Prize initiative to "repair the planet"

Following in his father's footsteps, Britain's Prince William has given his backing to The Earthshot Prize, which describes itself as "a decade of action to convene the environmental world with funders, businesses and individuals to maximise impact and take solutions to scale, to celebrate the people and places driving change; and to inspire people all over the world to work together to repair the planet."

The project, which has been two years in the making, is being run under the auspices of the Royal Foundation of The Duke and Duchess of Cambridge until it becomes it’s own entity by the end of 2021.

By 2030 we really hope to have made huge strides in fixing some of the biggest problems the Earth faces. I think that urgency with optimism really creates action. And so the Earthshot Prize is really about harnessing that optimism and that urgency to find solutions to some of the world’s greatest environmental problems.

Prince William

The Earthshot Prize is centred around five ‘Earthshots’ – simple but ambitious goals for our planet which if achieved by 2030 will improve life for us all, for generations to come.

The five Earthshots are:

  • Protect and restore nature
  • Clean our air
  • Revive our oceans
  • Build a waste-free world
  • Fix our climate

Each Earthshot is underpinned by scientifically agreed targets including the UN Sustainable Development Goals and other internationally recognised measures to help repair our planet.

Every year, The Earthshot Prize will be awarded to five inspiring solutions to each of the five Earthshots – simple but ambitious goals, underpinned by scientifically agreed targets, which if achieved by 2030 will improve life for us all, for generations to come.

Nominations open for the first round of prizes - five one-million-pound prizes each year for the next 10 years - open on November 1st.

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