The Bulgarian alternative pop-rock sensation, IVA, has just released a mesmerizing new music video for their latest track, “On the Rocks.” Directed by the visionary SFK, the video stars the enchanting Elitsa Mateva, or “Elma,” whose captivating performance intensifies the moody, evocative vibe of the song.
With its alluring, surreal imagery, the video perfectly complements IVA’s atmospheric sound, known for transporting listeners into a dreamlike dimension.
IVA, comprised of sisters Iva and Elena, is a duo that has always embraced the unconventional, blending experimental pop-rock with hints of trip-hop and psychedelia. Known for Iva’s deep, smoky vocals and Elena’s poetic, raw lyrics, they’re often compared to pioneering acts like Massive Attack, Portishead, and Jefferson Airplane. However, IVA’s sound is distinctly their own, weaving together timeless rock influences with a modern, experimental edge.
The sisters are no strangers to bold statements and evocative artistry. Their work frequently challenges and enthralls, making them a beloved yet controversial act in the Bulgarian music scene. “On the Rocks” continues this tradition, drawing viewers into an otherworldly journey that reflects both the beauty and turbulence inherent in human emotions. With its hauntingly beautiful cinematography, the video’s Sicilian landscapes seem to echo the themes of isolation and longing, while Elma’s intense presence brings a raw vulnerability to the piece.
Since their formation, IVA has carved a unique path, sharing their music on stages around the world. In the past four years, they’ve performed over 200 gigs, including high-profile venues and festivals like Germany’s Reeperbahn Festival, Latvia’s Summersound, ESNS in the Netherlands, and Future Echoes in Sweden.
Back in their homeland, they’ve electrified audiences at Plovdiv Jazz Fest, Sofia Pride Festival, and many others. Their debut album, Beautiful Madness, produced in collaboration with the Bulgarian National Radio, earned them critical acclaim and a devoted fanbase that continues to grow.
With “On the Rocks,” IVA has delivered yet another compelling artistic work that is sure to resonate with fans new and old. The track’s hypnotic, driving rhythm and echoing synth lines feel almost cinematic, drawing listeners deeper into the sisters’ immersive sonic world. Elma’s portrayal in the video adds yet another layer of depth, embodying both the boldness and fragility that characterize IVA’s music.
For fans of alternative music that isn’t afraid to push boundaries, “On the Rocks” is an essential listen—and its stunning visual counterpart is not to be missed. This latest release confirms that IVA is not just a band but an experience, one that continues to defy expectations and embrace the unknown.
