Home MOREBUSINESS & ECONOMY MAD Parfumeur to Debut Innovative Fragrance Collection at Beautyworld Middle East 2024

MAD Parfumeur to Debut Innovative Fragrance Collection at Beautyworld Middle East 2024

by EUToday Correspondents
MAD Parfumeur to Debut Innovative Fragrance Collection at Beautyworld Middle East 2024

GeneDubai, UAE – October 28 – 30, 2024 – Türkiye’s MAD Parfumeur, a trailblazer in fragrance innovation, is pleased to announce its participation in Beautyworld Middle East 2024, set for October 28 to 30th at the Dubai World Trade Centre.

Located at Hall S1, Stand 37, MAD Parfumeur will present its latest collection, showcasing unique scents crafted to inspire self-expression and evoke emotional connections.

Dubai, UAE – [October 28 – 30, 2024] – Turkish fragrance house MAD Parfumeur, known for crafting signature scents that merge art with olfactory science, is poised to present its latest collection at Beautyworld Middle East 2024, set to take place from October 28 to 30 at the Dubai World Trade Centre, Hall S1, Stand 37.

Since its founding in 1999, MAD Parfumeur has focused on blending artisanal tradition with modern fragrance technology, creating a distinctive range that caters to personal expression and emotional resonance.

MAD Parfumeur

MAD Parfumeur

Inspired by the concept of scent as an intimate storytelling medium, MAD Parfumeur’s line includes men’s, women’s, and unisex fragrances alongside more niche offerings like hair perfumes, ambient scents, and refreshing colognes. Each fragrance is meticulously crafted to reflect the brand’s commitment to quality, using a mix of natural and synthetic materials to achieve an innovative yet timeless appeal.

At Beautyworld Middle East, MAD Parfumeur aims to expand its influence in the global fragrance industry. The event will provide visitors an immersive experience with MAD’s latest collections, reflecting their vision of luxury as a marriage between modern sophistication and a deep-rooted cultural heritage.

MAD Parfumeur’s dedicated perfumers focus on sustainability, embedding eco-friendly practices throughout production to ensure responsible sourcing without compromising product excellence.

This ethos is visible not only in the product formulations but also in the brand’s elegantly minimalist packaging, which complements its refined scents.

MAD Parfumeur’s Abu Dhabi gallery, a flagship space in the UAE, offers visitors an artistic exploration of fragrance, combining scent with music, film, and cultural motifs.

This gallery is emblematic of MAD Parfumeur’s commitment to engaging all the senses, creating an atmosphere where each fragrance tells a unique story, enabling visitors to connect with the brand’s vision on a deeper level.

Beyond their commercial endeavours, MAD Parfumeur actively participates in cultural and educational initiatives to spread awareness of the artistry behind fragrance creation.

Collaborations with art exhibitions have seen the brand develop scents that interpret renowned works of art, while educational partnerships aim to foster a greater appreciation for the nuances of fragrance in modern culture.

Reflecting its commitment to social responsibility, MAD Parfumeur donates 1% of its profits to various charities, including the UAE Red Crescent and World Relief International Organisation.

MAD Parfumeur’s global outreach extends to prominent events like the SME Expo in Abu Dhabi, where it joined other leading brands in the UAE’s National Program to showcase the cultural heritage of Turkish perfumery to an international audience.

Through these initiatives, the company seeks not only to promote its luxury fragrances but to elevate its craft as an art form, inspiring new connections across cultures through scent.

Event Details:

  • Event: Beautyworld Middle East
  • Dates: October 28 – 30, 2024
  • Location: Dubai World Trade Centre
  • Hall: S1
  • Stand: 37

For more information, visit MAD Parfumeur’s website.

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