MEPs and member states have cooked up a deal on the so-called “breakfast directive.”
On Tuesday, the European Parliament and the EU Council reached an agreement on the revised “Breakfast Directives”.
The revision will bring clearer labelling for honey, fruit juices and jam to European consumers.
A key accomplishment by MEPs in the negotiations is the establishment of a traceability system in the honey supply chain.
This system will enable consumers to monitor the origin of honey products through transparent information and labelling.
It will also contribute to greater accountability in the honey market, by limiting fraud and illegal trade.
Moreover, responding to the growing consumer preference for reduced sugar content in fruit juices, the revised directives will now mandate the labelling of sugar contained naturally in fruit by avoiding misleading marketing messages, since some juices can be very sweet despite the absence of added sugar.
The S&D MEPs say they have also taken measures to ensure that new techniques, which remove naturally occurring sugars in fruit juices, jams, jellies or milk, should not lead to the use of potentially carcinogenic sweeteners such as aspartame.
Sidl Günther, S&D negotiator on the revision of the “Breakfast Directives”, said:“Consumers deserve to have clear and accurate information about the products they consume.
“The traceability system in the honey supply chain and mandatory sugar content labelling will empower European consumers to make informed decisions for a healthier lifestyle.
“I believe that the outcome of these negotiations will not only benefit consumers, but will also create a more supportive environment for EU bee keepers.
“Today, consumers have little to no knowledge about the country of origin of the honey they eat. With these revamped directives, this will no longer be the case.”
By Rama – Self-photographed, CC BY-SA 2.0 fr, https://commons.wikimedia.org/w/index.php?curid=534829
