Israel’s National Public Diplomacy Directorate, through the Government Advertising Agency, prepared an outdoor billboard campaign throughout the Netherlands to raise awareness about the 136 Israeli hostages who remain in Hamas captivity after almost 100 days.
The campaign was expected to be launched as part of numerous information and public diplomacy initiatives surrounding the hearing of the petition against Israel at the International Court of Justice in The Hague, Netherlands.
The billboards designed for the paid campaign displayed pictures of different Israeli hostages, mentioned their names and the fact that they are being held hostage in Gaza, under the caption “She/He can’t testify today”.
The main message conveyed by the billboards is the fact that 136 Israeli hostages are being held captive by Hamas and cannot testify today at the Hague Tribunal.
These are victims and witnesses to the acts of genocide and crimes against humanity committed by Hamas, and to the war crimes Hamas commits each day while they are held hostage.
An appeal was made to more than 10 different billboard companies in the area of The Hague, Rotterdam and Schiphol Airport.
During the work with one of the billboard companies, the design language and the message that would appear on the billboard were approved; but unexpectedly when the billboard were due to go up, a message was received from the billboard company that the advertisement was cancelled.
National Public Diplomacy Directorate Head Moshik Aviv said “The attempts at silencing the hostages’ voices will be answered with a loud voice.
“Even in front of the court in The Hague there are those who choose an aggressive and outrageous manner to take down an information campaign on hundreds of billboards throughout the Netherlands, including in The Hague.
“The truth will prevail and the State of Israel will continue to stand up for the justice of its path and tell the whole world the truth. We are running an unprecedented international information campaign.
“They will not be able to silence us.”
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Read also: Israeli Foreign Minister Eli Cohen: “Hamas & its funding sources in Europe & the world must be eliminated”
“Today it is us, and tomorrow it is the entire West. We must continue to attack Hamas in Gaza and at the same time attack its sources of funding in Europe and the world,” – Eli Cohen.
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